By Andrew Starke
The higher alcohol offerings – the Black Barrel Kentucky Straight Bourbon Whiskey & Cola Premium Strength 6 percent ABV and Extra Strength 8 percent ABV – are set to hit the Australian market from tomorrow (July 1).
A spokesperson for BDS Marketing said the derivatives would deliver ‘the same flavoursome, tough and hearty style of bourbon and cola consumers have come to know and enjoy, but consumers will now have a choice on alcohol strength’.
The new Black Barrel varieties will be packaged in 375ml cans, premium 6-packs or in a case containing 24 cans (4 x 6-packs).
The Black Barrel Premium Strength 6 percent ABV and Extra Strength 8 percent ABV will retail for $24.99 and $28.99 per 6-pack respectively.