By Rebecca Harris
Popular spirit Jim Beam bourbon has today (Nov 11) announced an upcoming Christmas promotion that will be available exclusively through the Independent Liquor Group (ILG).
Available in-store from late November and called ‘The Gift’, the promotion will include items like Jim Beam caps, tee-shirts, stubby holders, glassware and hip flasks.
Jim Beam brand director, Ray Noble, said this was a perfect promotion for the competitive Christmas period.
“We know retailers are constantly looking for something new and exciting to engage their customers (at Christmas),” he said.
“’The Gift’ does this by offering unique gift ideas we know customers will love, and also helps retailers by providing talking points and an opportunity to keep the customer in their store longer.”
‘The Gift’ promotion comes on the back of other Jim Beam initiatives, such as the recent ‘Jim Beam Island Unplugged’, which will see a tropical island transformed into the ultimate Jim Beam getaway.