By Andy Young

Jim Beam has launched a Single Barrel Program, enabling retailers to buy a barrel of Jim Beam bourbon, which will be bottled and sent to their store.

The program means that retailers will be given the choice of choosing from three samples sent out by the Beam distilling team or simply buying a barrel chosen by the same team.

A spokesperson for Beam said: "Retail customers will have the opportunity to sample three different barrels of Jim Beam Single Barrel Bourbon before selecting the one they wish to purchase. The liquid will then be bottled and shipped for the customer to sell at their respective store."

When the liquid, which comes in 34 six-bottle cases, is sent to the store it will be accompanied by point of sale materials.

The program is available to both off- and on-premise retailers and more information can be found on the Jim Beam website.

The Shout Team

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