Jim Beam has announced that actress Mila Kunis, the brand's new global partner and spokesperson, will feature in the first ever global marketing campaign for the brand.
Kunis will play a leading role in Jim Beam's new Make History multimedia brand campaign that will reach more than 100 markets worldwide.
The television campaign featuring Kunis will premiere in the next few months in the brand's largest markets, including Australia, the U.S. and Germany. [continues below]
Mila Kunis with Jim Beam's seventh generation master distiller, Fred Noe
"Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family," said Kevin George, senior vice president and chief marketing officer at Beam Inc.
The Make History campaign will premiere a new television commercial featuring Kunis in Australia in March and will roll out in markets worldwide over the next few months.
Jim Beam's TV advertising campaign was created by FutureWorks, a partnership between three independent agencies that lead Jim Beam's creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).
Video: Watch Mila tour the Jim Beam distillery