Award-winning, online craft beer retailer, Beer Cartel, has launched the sixth edition of its annual Australian Craft Beer Survey, which aims to understand attitudes and behaviours towards Australian craft beer.
This year’s survey will build on the previous five versions of the study, which have seen more than 80,000 responses. With the craft beer market developing to meet new consumer trends, Richard Kelsey, Director of Beer Cartel, said it will be interesting to see the role non-alcoholic beer has had on consumption habits.
“We’ve seen a significant increase in alcohol-free brands available in the market over the past couple of years. It will be really interesting to see if that has translated into consumption across the wider market,” Kelsey said.
In addition, the survey will look at understanding changes in purchase channels, Kelsey added: “In the last iteration of this study in 2020, we saw a shift to buying beer online, driven by the first COVID-19 lockdowns in Australia, which forced on-premise venues to shut. This included breweries who had to close their taprooms for a period, with many opening online stories.
“Now that we are moving to a world where COVID-19 is less of an issue, it will be fascinating to see how this trend has changed.”
As always the results of the survey will be made public, and it takes craft beer drinkers just five minutes to complete the study. As well as helping to shape understanding of Australia’s craft beer market, those who complete the survey will go into a draw to win $500 to spend on craft beer.
Head to the Australian Craft Beer Survey, to have your say.