The online beer specialist, Beer Cartel, has produced a limited-edition craft beer pack, designed to be hidden and hunted in the same manner as Easter Eggs.

The Great Australian Easter Beer Hunt is the latest innovative beer pack from e-commerce retailer, which has won Beer and Brewer magazine’s ‘Best Online Retailer’ award for the past five years.

This pack is another seasonal release from the company, which has previously pioneered a popular Beer Advent Calendar.

Geoff Huens, Beer Cartel’s Director and Co-Founder, said it was the experience of the retailing the Advent Calendar which had led them to produce the Easter Beer Hunt: “We’ve seen how much people enjoy our Beer Advent Calendar, and we’ve leant on seven years of knowledge gained from selling these to create this new adult Easter tradition.”

“From the box, to the beers and the overall experience, we’ve really tried to recreate the childhood magic of the Easter egg hunt in a format for grown-ups.”

The pack itself contains eight different limited edition beers produced by some of Australia’s foremost craft breweries, including Mountain Culture, Hop Nation and Deeds Brewing.

Alongside the beers themselves, the pack contains instructions for the perfect Easter beer hunt:

  1. Purchase the pack and have a trusted friend hide the beers.
  2. Find the beers by hunting them down, either solo, or in a team.
  3. Enjoy the beers with fellow players, or by sharing the experience on social media.

Beer Cartel says that there will be a prize for the best hiding place photo shared to social channels using the hashtag #EasterBeerHunt.

“We know beer drinkers love trying different beers. For this pack we not only want it to be a fun new way to enjoy Easter, but an opportunity to taste some top-notch beers from highly acclaimed breweries,” Huens concluded.

The Great Australian Easter Beer Hunt Pack is available for preorder at the Beer Cartel website, and retails for $64.99.

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