By Amy Looker
Summer is on its way and so is XXXX Summer Bright Lager, the newest addition to the XXXX family.
The brand extension is said to be a low-carb, full-strength beer with a fruity aroma and smooth hop characters to quench a serious thirst on a stinking hot summer’s day.
It has been some time since XXXX have released a new beer and, according to XXXX marketing director, Andrew Coates, they’re confident that XXXX Summer Bright Lager will be a hit with drinkers around the country.
“The XXXX brewers created XXXX Summer Bright Lager with pure refreshment in mind. It’s perfect after a day in the surf, to take to a barbeque or to enjoy with friends in a beer garden” Coates explained.
“The low-carb beer market continues to go from strength to strength and we’ve also seen continued growth in clear bottled summer beers. This presents us with a unique opportunity to deliver a great tasting, full strength, low-carb beer from one of Australia’s favourite brewers.”
Queenslanders will be among the first to sample XXXX Summer Bright Lager, along with the Northern Territory and parts of northern NSW.