Premium Russian vodka brand, Beluga, has commenced a national sales, marketing and distribution with Alepat Taylor.

With a global reputation in the super- and ultra-premium vodka categories, Beluga is targeting strong growth across Australia with for key products.

Sergey Kucher, Beluga’s Brand Ambassador, said: “Beluga considers the Australian market as one of the priority export markets in the world, with plans to represent four different SKUs – Beluga Noble, Beluga Transatlantic Racing, Beluga Allure and Beluga Gold Line.”

Beluga is currently exported to over 80 countries around the world and is the number one vodka brand in a number of Eastern European countries including Bulgaria, Slovakia and Estonia. It is also the number three brand in Germany, Spain and France.

The family-owned and Melbourne-based Alepat Taylor specialises in the sale, distribution and marketing of local and imported brands and has recently performed well in introducing new brands into Australia. The company said it is looking forward to developing and growing Beluga.

“Alepat Taylor look forward to working on building Beluga Vodka’s brand awareness, positioning it at the premium end of the spirits business,” said Mark Grant, Alepat Taylor’s General Manager, Sales.

“The brand, as is the case in other markets, assumes the positioning as number one super to ultra-premium Vodka. In the coming months look out for Alepat Taylor and its network partners around Australia visiting your venue to discuss further the great brand of Beluga Vodka.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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