Moët Hennessy has made its first move into the RTD category with this launch of Belvedere Organic Vodka Soda, which will only be available in Australia.

As the consumer demand for premium, ‘better-for-you’ lower calorie and sugar free products increases the Belvedere Organic Infusions range is bang on trend. The range, comprising three flavours contains no sugar, no artificial flavours or preservatives and contain less than 83 calories per can.

Moët Hennessy said the range was, “the perfect summer refreshment for those who are wanting to make more mindful drinking choices but don’t want to compromise on quality & flavour”.

The three flavours in the range are:

  • Lemon & Basil with a touch of Elderflower – 83 calories per can
  • Blackberry & Lemongrass with a hint of Sage – 80 calories per can
  • Pear & Ginger with a drop of Linden Honey – 83 calories per can

The in addition to the low calorie, low sugar elements of the range, the organic sodas have EU and USSDA Organic certification, ensuring they are made only with ingredients that are farmed with no artificial pesticides, additives, or chemicals, which Moët Hennessy says “allows the natural taste of each ingredient to shine through”.

Launching exclusively on Australian shores just in time for summer, the Belvedere Organic Infusions are available now in a ready to serve 250ml can & convenient four-pack format, in selected bottle shops at an RRP of $28 per four-pack.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *