By Stefanie Collins, editor bars&clubs
Belvedere Vodka has announced the Belvedere Challenge, a competition that invites the world’s best bartenders to create a new martini cocktail.
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The announcement of the competition comes in the wake of the brand teaming up with the James Bond film franchise in the lead up to the 24th Bond film’s global release in November 2015. The competition itself runs from 10 March to 12 April this year, and asks bartenders to submit a video of themselves creating a martini cocktail of their own design that will become “truly legendary”.
“We encourage bartenders to embark on the Belvedere Challenge and craft a martini cocktail to be enjoyed by generations of cocktail lovers.” says Claire Smith-Warner, Belvedere Vodka Head of Spirit Creation & Mixology.
From all the entries, the best 45 will compete in semi-final regional heats for Europe, Asia-Pacific and the Americas. The list will then be whittled down to nine bartenders, who will compete in the grand finale in London, on 17-19 June. The winner will be announced on Belvedere World Martini Day (June 19 2015), with their recipe being featured at select premieres of the film, around the world.
The winner will also receive a vacation in Jamaica, at the renowned GoldenEye Resort, which Bond creator Ian Fleming called home for many years.
More information on how to entre can be found at BelvedereVodka.com/TheChallenge.