By James Atkinson
Lion is today launching the largest ever advertising campaign for the Corona Extra brand in its Australian history.
Surf filmmaker Taylor Steele and photographer Chris Searl created 'On Mexico Time', a new take on Corona's 'From Where You'd Rather Be' campaign, which received well over a million views via online channels.
Filmed in Mexico over two weeks, On Mexico Time took Steele, Searl and friends on a surfing trip across the country. [continues below]
Lion, Grupo Modelo and agency MC Creative collaborated on the campaign, which will run across TV, outdoor, print and below-the-line channels.
Corona Extra marketing manager Todd Atkinson told TheShout that over 2,300 independent bottle shops and bars will be activating the campaign, along with Lion's national customers.