Patrick Haddock has commenced in the newly formed role of Head of Wine Experiences, Sales and Distribution at Bimbadgen in the Hunter Valley.

The role will see Haddock take responsibility for continuing the winery’s premier cellar door experiences while also growing sales and distribution channels and helping build new opportunities for the Binbadgen brand.

Bimbadgen General Manager Sophie Andrews said: “We are really pleased that Patrick has joined us during a period of growth. It will strengthen our offering and ensure the guest experiences are second to none.”

Haddock added: “It’s an exciting time to join Bimbadgen as they continue to grow their presence in the region. I look forward to assisting the Cellar Door and helping them to offer one of the great wine tasting experiences in the Hunter Valley.” 

Haddock has worked in the wine industry for close to two decades and across all aspects of wine including direct marketing, brand and business development, he has also been a freelance wine journalist, wine show judge and was alumni of the prestigious Len Evans Tutorial in 2015.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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