By Amy Looker
Hunter Valley winery, Bimbadgen Estate, has confirmed it has signed Young and Rashleigh as its New South Wales distributor.
Effective this month (December), Young and Rashleigh will be responsible for the distribution of the entire Bimbadgen Estate portfolio across NSW.
Bimbadgen Estate previously managed its own distribution in NSW, but will now use the resources of Young and Rashleigh, which has over 20 years experience with boutique labels and a sales team of seven in the Sydney area.
Bimbadgen Estate’s general manager, Rebecca Poynter, said the new agreement will achieve greater reach for the Bimbadgen portfolio.
“We are extremely excited about this next step within the evolution of the Bimbadgen brand,” Poynter said.
“Joining with Young and Rashleigh will see Bimbadgen wines with a much stronger presence in the NSW trade, offering a greater contact and a higher level of support to our customers. This is also great news for our loyal consumers because with this greater distribution, a bottle of Bimbadgen Wine will be closer than ever.”