Blacklist to Reward Perfect Pint (video)

By Andrew Starke

Diageo Australia will soon add a ‘Blacklist’ function to its new Guinness website, enabling consumers to rate the quality of the pint served at their local pub.

A spokesperson for Diageo said there would be a number of ways for consumers and trade to use Blacklist.

Guinness aficionados can search by location, the quality of pint or by some element of the pub involved, such as ‘Best Beer Garden’ or ‘Best Cheeky Mid-Weeker’.

Once you find a venue, you can view their details, operating hours, and facilities, and even guide yourself there from your current location using Google Maps technology.

Consumers can also leave hints and tips for others to read.

“The Black List will be a way for Guinness to celebrate on-premise venues around the country that are serving great quality pints, and also to provide assistance to venues that are striving to serve even greater quality pints,” said a Diageo spokesperson.

“It is the mission of Guinness to ensure that no matter where you are in Australia, a top quality pint will be just moments away.”

As part of the mission to celebrate quality, the Black List will also incorporate the stories of the Guinness Modern Craftsmen.

This will be an area on the website to showcase some of Australia’s best young craftsmen, who are each dedicating their lives to creating works of the highest quality.

At a recent lunch held in Sydney by Guinness master brewer, Fergal Murray, three modern craftsmen presented a piece of work which will be given away as a prize to reward active members of the Blacklist.

Guinness will be giving away a hand crafted wooden surfboard by surfboard maker Andrew Wells; a bespoke tailored suit by tailor Josh McPherson; and a pair of beautiful cork stools by furniture designer Tomek Archer.

To watch an interview with Guinness master brewer, Fergal Murray, click on the video clip below.