By Kel Constantine, events and sponsorship manager, Beam Global Australia in Fiji

Bula! After months of preparation and planning, ‘Jim Beam Island Unplugged’ is finally here. And this time, we’re in tropical Fiji.

Right now, over 200 deserving retailers are packing their bags for an island adventure. They still don’t know what’s install for them, what activities we have planned or more excitingly, the top-secret celebs waiting to give them the experience of a life-time.

To kick off our star-studded island experience, our guests will be greeted by the Jim Beam Party crew, and escorted to the exclusive Sheraton Denaru, which has been completely transformed into a Jim Beam paradise.

To give you an insight into the buzz surrounding the trip, I had a chat to Brett Hayes, from Supa IGA Marysborough about what he did to secure his spot on the island.

“I can’t wait to check out Jim Beam Island – Unplugged. My boss went to Jim Beam Island last time so it’s great we got another opportunity and I get to go this year," he said.

"As soon as we found out Jim Beam Island was back for another year, we logged onto the website and got to work straight away. We focused on implementing more floor displays and we also amped up our consumer promotion activity. Jim Beam were also really supportive with providing great discounts for our customers, which still gave us good margins. I’m also looking forward to having a drink with my mates, who have also been selected to go to Jim Beam Island”, said Hayes.

We’ll be sending updates from the island over the coming days, to keep on top of all the gossip and news from the famous Jim Beam Island.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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