By Andrew Starke
Bluetongue Premium Beer is expanding into Western Australia (WA) to take advantage of that State’s taste for premium beers.
Bluetongue is seeking to capitalise on beer trends in WA which are being driven by consumers open to trying new beers and who want more premium beer brands to become available.
“Western Australians have a pretty adventurous appetite for new and interesting beers and are now embracing more premium beer brands in their market,” said Bluetongue marketing manager York Spencer.
Bluetongue Premium Lager claims to be the fastest growing traditional lager (non flavour infused) brand in the Australian premium beer market, with off premise sales figures outstripping those of their key competitors including James Boag’s Lager and the Coopers range.
According to figures from AC Nielsen, Bluetongue Premium Beer has recorded year on year growth of 127.6 per cent at a time when some big name brands are in decline.
“Bluetongue is being really well received around the country because it is genuinely a great tasting, premium Aussie beer that doesn’t take itself too seriously; it’s an engaging brand with a sense of humour that translates across all states,” said Spencer. “No doubt Bluetongue will be warmly received in WA as well.”