By James Atkinson

SouthTrade International has appointed Michael McAdam (pictured) as the new brand manager of its fast-growing Patron Tequila range. 

McAdam, who will also drive the Australian development of Patron’s ultra-premium Ultimat Vodka, joins SouthTrade at a time of rapid growth. The company's staff numbers and turnover have both doubled over the last eighteen months.  

SouthTrade marketing manager Matt Rimmer said McAdam impressed him "with his track record and his approach to developing premium brands".

McAdam has over 10 years' experience in sales and marketing in the UK and Australia. He said he is "incredibly excited to join the team at SouthTrade".

"They are a great bunch of people with an amazing portfolio of brands. This is a company that is determined to be the best," he said.

The Shout Team

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