By James Atkinson

New Zealand soft drinks brand Soul Virgins will be stocked in Australia from April 2012 with initial distribution to 800 Woolworths stores.

The product is presented in glass bottles using the same combinations as the world's most popular cocktails, but minus the alcohol. The brand has two variants in the Australian market: Soul Mojito – lime, lemon and mint and Soul Cosmopolitan – cranberry and lime.

Since launching in 2009, Soul Virgins has grown to shift well over 1000 cartons per month in New Zealand.

In Australia, the brand is distributed by Bravo Foods of S.A., Atthow Agencies of Brisbane and Canberra's ACT Beverages.

Founder Geoff Hunt aims to get the brand into every beverage distribution channel including convenience and on-premise.

Soul is also a supporter of Hello Sunday Morning, a non-profit organisation committed to changing the world's relationship with alcohol.

RRP is $6.39 per 4-pack (4 x 330ml glass bottles).

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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