By Amelia Ball
The Liquor Marketing Group (LMG) has launched the Bottlemart Cellars banner in Queensland.
It has commenced with 20 LMG members coming under the banner in Brisbane and across regional centres throughout the state.
The arrival of the banner in the Queensland market trades off the success if the brand in Victoria and NSW.
LMG marketing manager – Queensland, David Gyte, said the launch has strengthened the group’s existing offer in the market.
“It will cater to the premium wine and beer drinker, attract new consumers and lift the banner’s profile in Queensland,” he said.
LMG is one of the largest independent liquor retailers in Australia, with more than 1,900 participating venues branded under Bottlemart, Bottlemart Express, Sip ‘n Save and Western Cellars banners.