Suntory Beverage & Food Oceania has announced the appointment of Brad Erceg as its Chief Commercial Officer, paving the way for the $3bn Suntory Oceania partnership.

Erceg succeeds former CCO, Drew Fairnham, who left Suntory in April 2024 after three years with the business. Fairnham’s achievements during the role include netting 12 supplier awards throughout 2023.

In the new role, Erceg will oversee the Australian and New Zealand sales teams. Once the Suntory Oceania partnership goes live over the next two years, Brad will have stewardship over more than 40 leading brands.

Erceg has been with Suntory for 18 years, during which time he has held pivotal roles such as General Manager New Zealand and Sales Director New Zealand. He will bring experience in channel, account, revenue, and category management to the role of CCO.

Darren Fullerton, CEO of Suntory Beverage & Food Oceania, said that Erceg’s appointment represents a strong growth potential for the business.

 “Brad’s appointment to Chief Commercial Officer and his arrival as an Executive Leadership Team member is a testament to his talent, leadership capability and future potential beyond Commercial.

“His leadership skills and commercial acumen are well known inside and outside of Suntory, and he brings a fresh approach to navigating complexity while delivering growth for the business, its culture and people.  He is a true Suntorian who will be a key driver in bringing the best of Suntory to Oceania,” he said.

Erceg is excited to continue to grow Suntory across the Australia and New Zealand market.

“We have a clear vision of how Suntory can disrupt and ignite the beverage category across Australia and New Zealand. It’s a privilege to step forward and lead our amazing team through this transformation as we continue to deliver for our customers,” he said.

Gordon Treanor, Licensed Sales Director, is currently recruiting more than 130 roles to support Suntory Oceania’s new Australian Alcohol Licensed Route to Market strategy. The new sales team will be responsible for promoting Suntory’s alcohol portfolio from mid-2025.

Suntory Oceania is hiring over 130 roles across Australia and is looking for Territory Managers, Field Sales Representatives, Lead Team Members and more. Discover employment opportunities today.

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