By Amy Looker
Brancott Estate has literally kicked off its biggest campaign ever as part of its official sponsorship of the Rugby World Cup 2011, which begins next month (Sept).
The ‘Stay Curious’ campaign is the largest ever undertaken by a New Zealand wine brand, with Brancott Estate putting a record amount of spend behind it.
Over the next three months, Brancott Estate will deliver a multi-million dollar media package across print, television and digital with the aim of making Brancott Estate the most well known New Zealand wine brand in Australia, using the timing of Rugby World Cup 2011 as the campaign launch pad.
To further leverage its official sponsorship of Rugby World Cup 2011, Brancott Estate has recently signed a major media deal with Channel Nine, making it the ‘Exclusive Wine Advertiser’ during the tournament on Nine’s Wide World of Sports.
One Australian couple will also be given the chance to win the Brancott Estate Stay Curious Tour around New Zealand, with a prize package including tickets to selected quarter-final, semi-final and the final matches of Rugby World Cup 2011 while exploring the highlights of New Zealand along the way.
The Brancott Estate Facebook page will play a key role in the campaign, as a point of entry for the Stay Curious Tour competition and as part of the brand’s digital strategy.
Visit www.facebook.com/brancottestate for more information.