Regional Victoria’s Bright Brewery is stepping up in the craft beer market by expanding its in-house canning operations and upskilling more local workers.

The expansion of Bright’s canning facility has been supported Victorian Government’s $50 million Agriculture Workforce Plan.

Bright Brewery has more than 30 full-time staff across its 500-seat taproom and restaurant, along with a separate production facility, making it a top private-sector employer in North East Victoria.

Minister for Regional Development Mary-Anne Thomas, said: “Bright Brewery is a vibrant regional success story that’s become a tourist drawcard in its own right – this investment will help them to ensure business sustainability and secure dozens of local jobs.”

The new packaging equipment has enabled the brewery to move away from third-party providers, helping to secure local workers and ensure the business is self-reliant in the competitive artisanal beer sector.

Bright Brewery proprietor Scott Brandon, said: “The support provided by the Victorian Government enabled us to get through a very challenging time and this project will help us support our existing staff and bring on new employees into the future.”

The investment will also help Bright Brewery to meet consumer demand for cans as the rapidly growing package of choice, with a reputation for improved shelf-life for craft beer.

Filling over 50 cans per minute, the new linear machine has the added benefit of increased social distancing for workers – improving COVIDSafe compliance.

Member for Northern Victoria Jaclyn Symes, said: “We’re helping businesses grow and provide new training opportunities for local workforces. This funding will allow a much-loved family business to forge its own path in the competitive craft beer sector.”

The $50 million Agriculture Workforce Plan is supporting businesses in regional, rural and outer metropolitan areas within key agriculture and food processing industries through job-matching, case management, worker relocation needs, transport and training.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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