By Amy Looker
The new distribution agreement will commence on February 1, with Brokenwood becoming the first NSW winery within the Samuel Smith & Son portfolio.
Brokenwood’s chief winemaker and managing director, Iain Riggs, said that while the switch in distributors may take some adjustment, he is looking forward to working with Samuel Smith & Son.
“Obviously the change in national distribution for Brokenwood will take a lot of work, as the Samuel Smith & Son sales team will have to get to know the history and philosophy of Brokenwood,” said Riggs.
“However, the trade will benefit in having an excited sales force calling on them. It is the first time Samuel Smith & Son have had a NSW winery in their portfolio – so we’re anticipating lots of visitors to the Hunter Valley.”
Riggs said that Brokenwood also has plans to raise the profile of its Beechworth operations.
“Brokenwood also intends to highlight the quality and unique character of the Beechworth region with trade and media visits to the area.”
For an extended interview with Iain Riggs, see the 2011 National Liquor News Industry Leaders’ Forum available from February.