Browns Brothers is working on a project to re-introduce a Tarrango wine to the Australian market for the first time since the 1980s, with the project forming the basis of a feature-length documentary to be released later this month.

The documentary follows the Brown sisters: Katherine, Caroline and Emma as they lead the Tarrango project from designing the label, producing the wine and presenting a sales pitch to a leading Australian liquor retailer.

Katherine Brown, Brown Brothers’ Winemaker and brand ambassador, says that driving the family business forward is at the heart of everything they do and trusts that Tarrango will take them to new heights.

“To maintain our stronghold as a leading family-owned wine company, we have to challenge the status quo by developing new grape varieties and continue the innovation and experimentation that has driven our direction for over 130 years,” Katherine said.

“We believe that the market is ready for our Tarrango varietal, a light-bodied red wine that is refreshing, bright, juicy and best served chilled.

“With the introduction of Tarrango, we’re looking to redefine red wine as the drink of summer, and hopefully create a whole new wine category in Australia.”

Third generation winemaker, John Graham Brown, said he is proud of the direction his nieces are taking the company and believes that the Tarrango will be a success under their leadership.

He said: “As one of Australia’s First Families of Wine, we rely on the next generation to bring their own thinking and innovation to the family table. With their combined knowledge and experience in wine, marketing and communications, I have no doubt that the Tarrango will thrive under the guidance of Katherine, Caroline and Emma.”

The documentary will premiere on Foxtel on Friday September 30, and stayed tuned to The Shout for more on the Tarrango project.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *