Brown Family Wine Group is launching a new sales and marketing arm the ‘Premium Collection’, in response to huge demand for premium wines across on-premise and independent retail channels.

The Premium Collection portfolio will include Tasmanian Pinot Noir producer Tamar Ridge, award winning sparkling house Pirie, select cool climate Yarra Valley wines from Innocent Bystander, highly acclaimed Resolution and Hazard ranges from Devil’s Corner and Brown Brothers iconic range of Patricia wines.

Brown Family Wine Group CEO, Dean Carroll said: “As consumers and customers seek greater authenticity and premiumisation our range of prestige and innovative wines that have been crafted with over 130 years of experience and displaying our sense of curiosity and adventure are perfectly matched to that need, hence our decision to create a new conversation through the Premium Collection.”

Premium Collection is part of a standalone key account team with a committed focus in the on-premise market and progressive retail.

Shane Bulluss General Manager of Sales for Brown Family Wine Group said: “This is such an exciting time for our business as we expand our team to be able to service the unprecedented demand from our customers and consumers.

“The distribution of premium wine to our valued customers requires a very specific approach that is highly knowledgeable with a genuine hands-on approach to support customers individual business needs.”

The Premium Collection by Brown Family Wine Group launched on November 1st 2021 with dedicated team members in Melbourne, Sydney and Brisbane.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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