With unpredicted demand for premium wines being acknowledged in the on-premise and independent retail channels, Brown Family Wine Group will launch their new sales & marketing arm, the “Premium Collection”.
Premium Collection by Brown Family Wine Group is a curated range of current, limited release and back vintage wines, accessible to some of the best wine lists and progressive retail across the country.’ The wine portfolio will include Tasmanian Pinot Noir producer Tamar Ridge, award winning sparkling house, Pirie, select cool climate Yarra Valley wines from Innocent Bystander, Highly acclaimed, Resolution & Hazard ranges from Devils Corner and Brown Brothers Iconic range of Patricia wines.
Brown Family Wine Group CEO, Dean Carroll said “as consumers and customers seek greater authenticity and premiumisation our range of prestige and innovative wines that have been crafted with over 130 years of experience and displaying our sense of curiosity and adventure are perfectly matched to that need, hence our decision to create a new conversation through the Premium Collection.”
Premium Collection is part of a standalone key account team with a committed focus in the on premise market and progressive retail. Shane Bulluss, General Manager of Sales for Brown Family Wine Group says: “This is such an exciting time for our business as we expand our team to be able to service the unprecedented demand from our customers and consumers”. “The distribution of premium wine to our valued customers requires a very specific approach that is highly knowledgeable with a genuine hands-on approach to support customers individual business needs”.
Premium Collection is expected to drive +60% growth in its first year (FY22 Vs. FY21) and +50% growth in the year following says Scott Nagy, National Business Manager On-Premise for Brown Family Wine Group. ‘We believe there is tremendous scope to accelerate growth, drive brand credibility and lift brand awareness of our premium wines with this new venture.”
The Premium Collection Team members are all passionate, experienced and knowledgeable industry professionals who understand the needs of on-premise customers and will proudly represent a portfolio spanning emerging, growth and traditional varietals from key premium wine regions across Australia. The Premium Collection by Brown Family Wine Group will launch from November 1st with dedicated team members in Melbourne, Sydney and Brisbane.
For trade enquires please contact Scott Nagy S_Nagy@brownfwg.com.au.
For media and marketing material please contact Katherine Brown kebrown@brownfwg.com.au