Brown-Forman has appointed Oliver Dickson as its new Marketing Director for the Australia, New Zealand and Pacific Islands region.
As well as being responsible for the portfolio growth strategy, Dickson will oversee the marketing strategy for the company’s portfolio of brands. In addition he will look after Brown-Forman’s pipeline of innovation in the region, including American Whiskeys such as the Jack Daniel’s family of brands, Woodford Reserve, the tequila brands of El Jimador and Herradura, BenRiach, GlenDronach and Glenglassaugh Scotch whiskies, and the recently launched Part Time Rangers and Jack Daniel’s Seltzer ready-to-drink products.
Brown-Forman ANZPI Managing Director Eveline Albarracin said: “We’re thrilled to welcome Oliver to Brown-Forman, where he will form part of the leadership team for the ANZPI region. I’m excited about Oliver’s passion for leadership and building high-performing teams, along with his sound abilities in brand marketing, portfolio development, and experience in working in both global and local roles.
“Our company’s ambition is ‘Nothing Better In The Market’. As a team, we are constantly striving and continually discovering new ways to be the finest brand builders and business partners in the industry. Oliver will play a critical role in helping us achieve this aspiration.”
Dickson joins from William Grant & Sons where he has spent the last 10 years working in senior marketing roles, including as Head of Super Premium Brands and Global Brand Director for Grant’s Whisky. He will be based in Sydney and will join the Brown-Forman family on Monday 1 November.