By Andy Young

Budweiser is launching ‘Prohibition Brew’ the first non-alcoholic version of its beer since the prohibition era.

The beer will initially launch in Canada, where it will be brewed by Labatt Brewing, which is owned by AB InBev.

In terms of expanding to other markets, Ricardo Marques, the vice-president of Budweiser US said: “Budweiser Prohibition Brew is only available in Canada for now, but we’re excited by the prospect that it could eventually be offered in the US, sometime in the future.”

TheShout has contacted AB InBev for comment on whether the non-alcoholic Budweiser will be made available in Australia.

The ALSA-IRI State of the Industry Report showed that the relatively small low alcohol beer segment has 3.1 per cent of the overall beer market and that it declined in a value and volume perspective in 2015, down by -12.4 per cent and -15.3 per cent respectively.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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