By Deborah Jackson, editor National Liquor News
Bulleit Bourbon has extended its core offering of RTD products with the launch of a premium 330ml glass bottle in order to take on the super-premium RTD category.
Bulleit has seen steady growth since returning to the Diageo portfolio in 2012 and according to IRI-Aztec data is the fastest growing Bourbon brand in Australia's $2 billion Bourbon category.
Bulleit 330ml is a reinvigorated expression of Bulleit Bourbon and Cola premix, delivering the smoothness of Bulleit Bourbon, while accentuating its unique sharp and spicy notes mixed with cola.
The 330ml glass bottle will be available mid September in four-packs with ABV of six per cent and RRP $21.99.