By James Atkinson

Diageo Australia has confirmed the arrival in Australia of Bulleit Rye, a straight small batch American rye whiskey inspired by a 150-year-old recipe.

The introduction of Bulleit Rye follows the return of the Bulleit brand into Diageo's distribution portfolio late last year, a move that preceded the visit of founder Tom Bulleit to Australia in January.

Crafted from a mash bill of 95 per cent rye and 5 per cent malted barley, Bulleit Rye has the highest rye content of any American whiskey available on the Australian market.

"Created from some of the highest quality rye grains in the world, Bulleit Rye fully matures in new white American oak barrels for between five and seven years, giving it a light, sweet flavour," Diageo said.

"Amber in appearance, it displays appealing biscuit aromas with hints of spice, with white raisins and dried apricots on the nose and smooth, dry notes of maple and oak on the palate."

Diageo Australia marketing manager – Whisk(e)y, Nikki Burke, said the Australian launch of Bulleit Rye "not only presents mixologists with something fresh for their backbars, but also a quality 90 proof whiskey direct from the US that proudly salutes its long-standing heritage".

"As American whiskey continues to gain momentum in Australia, we look forward to providing our customers with a new opportunity to capitalise from this growing and dynamic category," she said.

Bulleit Rye is available in 750ml bottles for RRP $69.99 (90 proof, 45% ABV).

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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1 Comment

  1. Bought a bottle of this delightful Rye recently while in Denver, CO. It it the best Rye I have tasted so far. But here we go with the usual insane prices “Aussie” prices for everything…A RRP of $70? Ouch! Cost me US$20 (tax included) from the liquor isle in Target (yes, they treat their citizens like adults over there).

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