By Amy Looker

Carlton & United Breweries (CUB) will add a new flavour to its Bulmers Cider range in August, with the release of Bulmers Pear in a bottle format at selected venues.

Made from 100 percent pear juice and fermented with a sparkling wine yeast, Bulmers Pear has a clean, crisp taste, with well-balanced fruit characters and a refreshing, dry finish.

“Cider is enjoying a huge surge in popularity and Bulmers Pear offers something a little different to Australian drinkers,” said CUB cider spokesman, John Cozens.

“For those yet to experience a pear cider, it’s light and refreshing and the pear juice creates a surprisingly crisp finish.”

The cider category is currently booming in Australia, as more locals return from overseas having tasted cider and loved it.

Data from Roy Morgan and Nielsen shows that in the past 12 months, the cider category has grown by 22 percent with more growth expected as Australia heads back into the summer months.

Bulmers Pear will be available from the beginning of August and has an RRP of $4.99 for a 500ml bottle.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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