By Rebecca Harris

Iconic Australian rum Bundaberg has announced four major Christmas promotions for the upcoming holiday period.

Investing over $2.5 million into the venture, the four promotions will include: driving the new premium Bundaberg Reserve rum; unique personalised bottle labels for customers; two limited edition gift boxes; and free stubby holders with specially-marked packs.

The personalised label promotion sees customers receive a unique personal label to attach to their bottle, along with a gift card.

Bundaberg rum marketing manager Andrew Hewson said that the investment in these promotions was perfect for the Christmas period.

“Bundaberg Rum’s personalised labels and limited edition gift boxes will turn a bottle of Bundaberg Rum into the perfect gift for rum drinkers, while our limited edition stubby coolers herald in the biggest summer ever for Bundaberg Rum RTD,” he said.

Bundaberg rum is an iconic Australian rum first distilled in the Bundaberg Distilling Company in Queensland in November 1888.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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