By Amy Looker
Diageo Australia has released a first for Bundaberg Rum, following the launch of Bundaberg Five, a five-times distilled white rum that will compete head-to-head with rival Bacardi.
Aged in white oak to create a unique flavour and filtered five times to create a clean, crisp taste, Bundaberg Five is said to deliver a smooth character, authenticity and versatility.
To highlight the versatility of the white spirit, Diageo also plans to launch Bundaberg Five in an RTD format with a blend of lemon, lime and soda.
“We are proud of the Bundaberg Five liquid and we’ve spent a great deal of time crafting and refining it,” said Bundaberg’s marketing manager, Matt Bruhn.
“Our engineers, distillers and blenders have installed the latest technology into the distillery to ensure this liquid is world class. What’s remarkable about Bundaberg Five is the versatility created without losing the Bundaberg character.”
Bundaberg presently holds a 12.5 percent share of the domestic spirits market but the global trend towards white rum has created an opportunity for the iconic brand.
Bundaberg Five has an RRP of $32.99 for a 700ml bottle and $22.99 per six-pack in the RTD format.
It is expected to be available from the first week in June.