By Amelia Ball

Casella Wines has forged a three-year partnership with the South Sydney Rabbitohs to become the exclusive wine partner of the NRL team.

Flagship Casella wine brand Yellowtail will benefit from a range of promotions across game days, events and related publications.

Signage and corporate hospitality will be a feature at home games and events, while Yellowtail will also feature in Rabittohs advertising and broadcasts.

Casella senior brand manager, Keith Fisken, said the winemaker was drawn to the team’s innovative approach to the game.
“We look forward to working with the club’s ever-increasing member base to achieve this and turn fans into passionate Yellowtail advocates,” Fisken said.

The announcement comes on the heels of another milestone for the company, having shipped its millionth case of Yellowtail wine in Australia since launching in 2004.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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