By Aditi Bhonagiri
Campari Australia has announced the appointment of Melanie Hardman as its new Marketing Director, Australia, based in Sydney, effective from October.
Hardman has worked in the marketing industry in both FMCG and retail for over 18 years, building global brands and innovation platforms across international markets.
Hardman most recently served as the European Marketing Director for PepsiCo, where she was responsible for the development of PepsiCo's brands across 50 European markets.
Prior to this, she held a number of roles with PepsiCo in both Australia and New York, including international Marketing Director for a number of the company’s brands.
“Melanie will be responsible for leading our Australian marketing team to deliver on the company’s aggressive growth agenda and we look forward to her joining Campari Australia’s executive team” said Shane Richardson, Regional Director of Campari Australia.
Hardman replaces Brad Timbrell who has been promoted to the position of Regional Director- Asia.