Campari has launched its first bottle redesign for a decade, with the new look being inspired by the drink’s birthplace, Milano.

The bottle features lines cut into the glass, which Campari says symbolise the journey of the Aperitivo ritual from Milano to the rest of the world. In addition, the dynamic movement and the tapering of the lines reflects the vitality and transformation over time that Milano and Campari have undergone together.

Paolo Marinoni, Marketing Director of Campari Australia shares: “Since its creation, the Campari bottle has evolved alongside Milano, continuously drawing inspiration from its resourcefulness and its excitement, traits we feel are deeply bound to the spirit of our brand. We wanted to continue to pay homage to Milano through the design of the new Campari bottle and we could not be happier with the story it tells.

Campari will join world renowned artists at the upcoming art exhibition the 24th Biennale of Sydney which runs from 9 March to 10 June 2024. Celebrating art and honouring the aperitivo ritual, art enthusiasts can admire the new Campari bottle at the main exhibition at White Bay Power Station, serving a range of Campari cocktails including Negroni, Campari Spritz and Campari Soda. This will be the first time White Bay Power Station has been opened to the public in over 100 years.

Marinoni added: “We’re thrilled to showcase the new Campari design at the Biennale of Sydney alongside global artists and offer art enthusiasts a delicious refreshment.”

The new look Campari is available now.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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