By Rebecca Harris
To celebrate 150 years, Campari liqueur has released three limited edition bottles to the public.
Named the ‘Campari Art Label Project’, the aim is to focus on the label, which is one of the most distinctive and fundamental elements of Campari.
Three artists – avaf, Tobias Rehburger and Vanessa Beecroft – have each designed a label that illuminates their interpretation of the iconic liqueur.
“This project represents the occasion to give a memento of our 150th anniversary to our consumers,” said Gruppos Campari’s group marketing director, Cesare Vandini.
“This milestone anniversary is a starting point not a finishing post. Tradition has allowed us to look at Campari as a continuously evolving brand and our goal is to continue to establish ourselves as a pioneering leading brand, dictating and interpreting new trends and cultures,” he added.
The Campari limited edition bottles with the artistic labels will be available in 700ml for $42.99 from next month (August).