By Andy Young

Campari Australia is launching a new spiced rum later this month, Baron Samedi Spiced.

Featuring natural ingredients including vanilla, cocoa, cinnamon, clove and vetiver, Baron Samedi Spiced is described as smooth and rich. The taste profile includes woody and earthy flavours, which are derived from the vetiver, which is sourced from Haiti.

Campari Australia’s Marketing Director, Nicole Stanners, said: “Campari Australia is thrilled to be one of the first countries globally to launch Baron Samedi Spiced. 

“Spiced rum has been the fastest growing spirit category in Australia over the last two years and this brand fills a gap in the premium rum segment that will drive new consumers to the category. It’s a brand we’re very excited to share with our customers and consumers.”

Baron Samedi Spiced is 40 per cent ABV and will be available from leading liquor retailers for $50.00 RRP from late May 2016.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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