By Stefanie Collins, editor bars&clubs

Campari Australia have launched a new website known as The Cocktail Studio, which has been designed as a bartender-friendly reference guide.

Created by Campari Australia’s team of brand ambassadors, the website is easy to navigate and is accessible from both phones and tablets. Designed around the idea that people often drink by occasion or by mood, the cocktails are not only grouped by their spirit base but also by options such as flavour – where a matrix is presented with options like fruity, bitter, refreshing or sour.

Bartenders can also search through “brunch”, “nightcaps”, “pre-dinner” and more, which serves as an educational guide for bartenders looking for help with structuring their own repertoire as well as their venue’s menu.

Built using graphic mapping to reflect all the different aspects of each cocktail – including strength – the website features a “dynamic mark” on each page. This device offers an easy to reference visual cue, with each colour representing a drink’s dominant flavour. So if you’re looking to create a “bitter” drink, simply click on the “bitter” collection to see a list of suggested recipes as well as their back stories.

There is also plenty of information on the Campari portfolio and how each spirit can be utilised in a cocktail repertoire, as well as a blog with an array of tips and tricks for successful cocktail making.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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