Canadian Club is making its move for summer and the health and well-being trend with the launch of CC Soda & Lime, with Australia the first market globally to see the new product.
The new RTD hits shelves early October and comes in at 31 calories per 100ml, so around 116 for a 375ml can, and is low in sugar making it a strong option for those look for new lighter drink options.
To support the launch of CC Soda & Lime, a strong media and in-store presence will be seen across summer, headlined by the popular ‘CC Summer Shout’ from 1 November. The consumer promotion is set to be even hotter property in 2021 as the brand gives away 50,000 serves of the new CC Soda & Lime.
Topping off the summer season, 2022 will see the continuation of C.C.’s partnership with the Australian Open (AO) as the official Dark Spirits Partner for an eighth consecutive year, making it the longest-standing beverage partner of the iconic sporting event.
CC Soda & Lime will have an RRP of $24.99 per six pack of 375ml cans, at 4.8 per cent, which is 1.4 standard drinks and is available at all good liquor stores from early October 2021.