By Andrew Starke
Canadian Club will co-sponsor the premiere of Bruno, the latest film from British comedian Sacha Baron Cohen.
It follows the group’s recent sponsorship of the Sydney Film Festival and the launch of a million dollar ‘Refresh Your Drink’ campaign.
Canadian Club brand manager Ray Noble said the worldwide buzz surrounding Sacha Baron Cohen and Bruno made it an exciting event to host.
“We are actively building the profile of Canadian Club in Australia through a number of different sponsorship opportunities that leverage the unconventional cleverness of the brand,” he said.
“The key strength of Canadian Club is its unique light taste profile.”
The sponsorship includes branding and product sampling at both the premiere and Time Out Bruno premiere after party at The Hilton’s Zeta Bar where Bruno himself will make an appearance.