By Ian Neubauer

Maxxium Australia has announced the launch of a new Canadian Club whisky and ginger beer RTD in bottles and cans.

“According to consumer research the new CC and Ginger Beer ticks all the right boxes: aroma, taste and session-ability,” the distributor said in a statement.  

“CC’s new RTD packaging also received the thumbs up from consumers. The overall verdict — classy, modern and a world away from the look of traditional dark RTDs.”

The launch will be supported with television, outdoor, internet and point-of-sale advertising, along with viral campaigns, on-premise promotions and The Hustler — a DVD showcasing bar tricks to make CC drinkers stand out from the crowd.

CC and Ginger Beer RTDs in 375ml cans are now available off-premise. The RRP for a six-pack is $18.99.

CC and Ginger Beer RTDs in 330ml bottles will be available off-premise by the end of this week. The RRP for a four-pack is $11.99. 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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