Cape Byron Distillery has released its first non-alcoholic product under Brookie’s Gin, with the launch of Brookie’s Free Spirited premix.
Brookie’s Free Spirited is available as a G&T with Pink Grapefruit, and a Blood Orange Spritz, designed to replicate the flavours of the popular Italian aperitivo. Responding to the growing better-for-you and low- and no-alcohol markets, the premix RTDs balance Brookie’s rainforest botanical distillate with citrus for a result that is low in calories, without alcohol and without stevia.
Eddie Brook, CEO and Co-Founder of the B Corp certified Byron Bay distillery, spoke about the new product release, which he hopes will contribute to the normalisation of mindful drinking and balance.
“Brookie’s creates world-class spirits and world-class drink experiences that capture the flavours of our rainforest and region. We have crafted our Brookie’s Free Spirited range to deliver a drink experience that is so damn tasty you won’t even know you are not drinking alcohol.
“Without getting too Byron Bay yogi centric on you, balance in life is important and there are times in our lives when we take a break from alcohol, Brookie’s is here to keep your vibes high and your spirit free. Now you can experience a world-class cocktail experience in a bottle, alcohol free.”
Brookie’s Free Spirited G&T with Pink Grapefruit and Blood Orange Spritz are available in four packs of 275ml glass bottles, with 46 calories and 59 calories respectively per serve.
At a retail price of $19 for a four pack and $99 per case of 24, the range is available now direct from Cape Byron Distillery, and through leading bars and independent retailers nationwide.