Premium water and mixer brand Capi is rolling out a new outdoor and digital campaign as it aims to raise brand awareness and champion its locally produced mineral waters and tonics.

The ‘Clearly Australian’ campaign will highlight the Capi bottle shape and also showcase the brand’s heritage of being 100 per cent Australian family owned and locally produced.

CAPI teamed up with Australian media agency Hatched and Australian designer Thomas Williams to create a campaign that celebrates the brand pillars of supporting local, sustainability, and creating all natural premium products.

“We are beyond thrilled to roll out our first outdoor campaign in some time. With increased visibility of the brand across Australia we are excited to get our story and products in front of consumers to increase awareness of supporting local beverage brands,” said Capi CEO, Emma Evans.

Capi’s Founder Pitzy Folk, added: “We have some of the very best water and mixers right here at home in Australia, and the best part, it doesn’t take six weeks and a journey across the ocean in a shipping container to get here.

“More than ever, it is important that we come together as Australians to eat, drink and shop local.”

The campaign will roll out across Out-of-Home screens in NSW, VIC, and QLD over summer alongside a digital ad campaign to support CAPI’s national retailers across Australia.


Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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