Australian beverage brand Capi, is marking 10 years since it launched, with a packaging design refresh which celebrates the brand’s evolution and history.

Capi’s CEO Emma Evans said that as the brand celebrated the 10-year milestone, no small feat in itself, the team reflected on the last decade from the excitement of that first order through to the hard road of 2020 and all the lessons and learnings picked up along the way.

To celebrate the achievement Capi decided to partner with Australian designer Thomas Williams to refresh and modernise the brand’s design.

“Kicking off this project in 2020 was very fitting. The ability to pause and reflect about what was next for Capi. We have added new products and new formats over the past 10 years, but it was time for a step back to take a big step up,” Evans said

“I am so proud of this refresh and everyone involved in the project. Capi’s next decade as a brand cementing itself as a leading Australian beverage company is nothing short of exciting.”

Williams said he was wanted to preserve’s Capi identity but was keen to breathe new life into the brand’s communication of its story as a premium, family-owned and local Australian brand.

“It has been an honour to partner with the incredibly creative and talented team at Capi,” he said.

“In just 10 years they have accomplished so much and have captured the very essence of what it means to be an innovative and contemporary Australian brand. My contribution has been very much inspired by the product and the people at Capi, and I’m proud to have played a part in this important next step.”

The new packaging will come into market next month and Capi has worked alongside photographer Lauren Bamford and stylist Stephanie Stamatis to create a still life photography campaign that will champion its new visual identity.

The campaign will roll-out across Capi’s social media accounts from 10 May.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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