By Clyde Mooney
Following its commitment as major sponsor of the Quiksilver Pro surfing event on the Gold Coast, Carlton Dry is encouraging trade involvement by giving away VIP tickets to the event and other specialty prizes.
The VIP tickets to the Quiksilver Pro, which kicks off this Saturday, include access to the VIP Deck as well as a private, fully catered trip on the Carlton Dry ‘Hello Beer’ boat.
Venues can also take part in promotions giving punters the opportunity to win prizes including Quiksilver singlets, stubby holders and Carlton Dry surf wax.
On-premise activity centres around the Hello Beer party at the Kirra Beach Hotel on March 8, featuring hot DJ duo Kolors, and giving away surfboards signed by Kelly Slater and Stephanie Gilmore.
Similar parties will be held at The Dolphins Hotel and the Ivory, also on the Gold Coast.
"Trade relationships are a keen focus for Carlton Dry, and this is how they are rewarding the trade – through their sponsorship,” says Andy Meldrum, general manager – Carlton Dry.