Casella Family Brands (CFB) has bought Victorian winery, Bailey of Glenrowan, from Treasury Wine Estates (TWE). The transaction has been completed following a period of due diligence.

While the financial terms of the sale are commercial in confidence, but both sides have confirmed that the deal includes the Baileys of Glenrowan brand/trademark, vineyard, winery, cellar door and café. The purchase also includes 144 Hectares (ha) of vineyards located in foothills of the Warby Ranges in Glenrowan, Victoria.

It can also be confirmed that TWE will continue to sell existing bottled wine inventory for Baileys of Glenrowan within the next two years.

CFB’s Managing Director, John Casella, said: “We are very excited to welcome Baileys of Glenrowan to the CFB family. Baileys of Glenrowan is rich in history and heritage, and home to century-old, first-class vineyards. The Glenrowan region in Victoria is also renowned for producing luscious fortified wines and rich red wines which complements our existing portfolio of premium wines.”

TWE Managing Director ANZ Angus McPherson said the agreement with CFB was mutually beneficial.

“The sale of this property aligns with TWE’s ongoing supply chain optimisation strategy which is focused on creating greater efficiencies across our wine production network. At the same time, Casella Family Brands wants to expand its regional diversity, so it made sense to accept their offer for Baileys,” McPherson said.

Casella Family Brands has indicated it will continue operating the site, and will retain all current employees who are working in a range of casual, part-time and full-time roles within the cellar door, winery and vineyards. Settlement on the purchase is set to occur on 15 December 2017.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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