By Andy Young

Casella Family Brands (CFB) has bought Brand's Laira from the McWilliam's Wine Group. The completion of the purchase was announced last month following a period of due diligence agreed by both companies.

The purchase sees the Brand's Laira winery, cellar door and brand IP now move to the CFB portfolio; the financial terms of the sale are commercial in confidence.

Speaking about the acquisition CFB's managing director John Casella said: "We are very excited to introduce Brand's Laira to the CFB family. The acquisition perfectly complements our premium range of wines, extending our portfolio to include a reputable brand that represents the regional excellence of the Coonawarra. 

"I believe we are well positioned to build on the investment McWilliam's Wines has made in Brand's Laira in the domestic and international markets, in particular by showcasing the excellent Cabernet Sauvignon wines for which the region and the brand are famous."

He added: "Our vision is to champion Brand’s Laira, the Coonawarra and the South Australian wine industry in leading markets which will create many new opportunities for the business, our employees, partners and customers. We have an exciting future ahead."

McWilliam's Wines CEO, Rob Blackwell added: “The sale of Brand's was a very difficult decision to make but is consistent with our objective of focusing resources on growing our core stable of brands namely McWilliam’s, Evans & Tate and Mount Pleasant. 

"Under these labels, we will increase our marketing investments and continue to introduce new products in both Australia and international markets. We are pleased that Casella has acquired the brand and will continue to build on the investment made by McWilliam’s."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *