By Andy Young
C&C Group has signed a new long-term agreement with Coca-Cola Amatil (NZ) for the distribution of its Magners and Tennent's brands in New Zealand.
The deal is part of C&C Group’s plans for international expansion in Asia-Pacific and comes just weeks after the signing of a sales and distribution deal with San Miguel Marketing in Thailand.
Conor Hardy, regional director for Asia Pacific said: “We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement.
"This new strategic partnership will allow us to collaborate on a long-term basis to ensure we position Magners and Tennent's to participate in meaningful long-term market growth.”
C&C Group and CCA first signed a distribution deal in New Zealand in 2014 and based on the success of that two-year relationship, both parties have agreed to terms for a 10-year strategic partnership.
Under the terms of the new deal CCA and C&C group will enter into a profit and marketing investment sharing agreement, which is aimed at strengthening Magners’ competitiveness, marketing and route to market.
Tim Jordan, alcohol business manager for CCA NZ, said: “We’ve always valued the strength of our relationships with our brand partners, and we’re delighted to have the opportunity to extend that relationship with C&C even further.
“This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market.”