By Andy Young

C&C Group has signed a new long-term agreement with Coca-Cola Amatil (NZ) for the distribution of its Magners and Tennent's brands in New Zealand.

The deal is part of C&C Group’s plans for international expansion in Asia-Pacific and comes just weeks after the signing of a sales and distribution deal with San Miguel Marketing in Thailand.

Conor Hardy, regional director for Asia Pacific said: “We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement. 

"This new strategic partnership will allow us to collaborate on a long-term basis to ensure we position Magners and Tennent's to participate in meaningful long-term market growth.”

C&C Group and CCA first signed a distribution deal in New Zealand in 2014 and based on the success of that two-year relationship, both parties have agreed to terms for a 10-year strategic partnership. 

Under the terms of the new deal CCA and C&C group will enter into a profit and marketing investment sharing agreement, which is aimed at strengthening Magners’ competitiveness, marketing and route to market.  

Tim Jordan, alcohol business manager for CCA NZ, said: “We’ve always valued the strength of our relationships with our brand partners, and we’re delighted to have the opportunity to extend that relationship with C&C even further. 

“This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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