By Andy Young

From today Russian Standard Vodka will be added to CCA's Australian spirits distribution portfolio, following an agreement with brand owner Roust.

Seven SKUs from the Russian Standard Vodka range will now be added to the CCA spirits portfolio, which includes brands from Beam Suntory.

Shane Richardson, CCA's managing director, alcohol & coffee, said: "Today's discerning consumers are looking for quality and choice and our ambition is to be the best in the industry for our customers and brand partners.

"Across our entire spirits and RTD portfolio, we believe we can offer a winning combination of unrivalled choice, from market leaders through to some of the fastest-growing brands in emerging segments. This is a very exciting time for us and we're delighted to welcome the Russian Standard Vodka range as an excellent addition to our already exciting portfolio."

The expanded Beam Suntory portfolio was integrated into CCA’s Australian spirits and RTD distribution portfolio on July 1 this year, under a new agreement that extended the existing partnership between CCA and Beam Suntory in Australia by a further two years, to 2025. 

In addition to Russian Standard Vodka, CCA has also reached agreements to add WKD (made with triple distilled vodka and real fruit flavours) and Zubrowka Vodka to its spirits and RTD range.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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